The next Town Hall Innovation Series will take place on Tuesday, March 11 during the 2025 Spring Meeting in Hong Kong.
VIEW A PDF OF THE SLIDE DECK
View the Videos of the Session Here
Session Topic: End-to-End Quality of Experience
When? 8:30AM-12:30PM HKT, Tuesday, March 11th 2025
Where? Hong Kong
The Town Hall Innovation Series host Strategic themed discussions for each face-to-face meeting that:
Align with BBF strategic vision
Highlight industry trends
Directly impacts or influences future BBF work
VIEW A PDF OF THE SLIDE DECK
Questions? Reach out to this@broadband-forum.org
Tuesday, March 11th - Starting @ 08:30 HKT
Introduction of the 'End-to-End Quality of Experience' Town Hall Innovation Session
Mauro Tilocca, FiberCop
By: Mauro Tilocca, FiberCop, BBF Service Provider Action Council Chair and Town Hall Innovation Series Co-Chair
Bjørn Ivar Teigen Monclair, Domos
Presented by: Bjørn Ivar Teigen Monclair, Head of Research - Domos
Bjørn holds a PhD in network modeling and optimization from the University of Oslo. He has many years of industry experience as Data Scientist and then Head of Research at Domos.
Bridging the Gap: Application QoE and Network Performance Metrics
In this presentation, we will highlight the critical role of measuring Application Quality of Experience (QoE) and why integrating it into early product testing and field trials is essential. By correlating QoE metrics with network performance, we can gain deeper insights into the QoE-QoS relationship, enabling smarter network investments and optimized resource allocation.
We will emphasize the advantages of a user-centric approach to network design, shifting the focus from traditional infrastructure metrics to real user experiences and expectations. Leveraging insights from the TIP Metaverse Readiness Network (MRN) Quality Engineering Framework, we will outline a structured process for QoE metric determination, QoS impact analysis, and the QoE-QoS relationship, using Short-Form Video and 3D Volumetric Applications as key case studies.
Finally, we will explore how a deeper understanding of application demands can foster collaboration between application developers and network operators through open APIs, driving innovation and enhancing service quality across the ecosystem.
Mayur Channegowda, Vodafone
Presented by: Mayur Channegowda, Broadband Architect - Vodafone
Mayur Channegowda is a seasoned technology architect within Vodafone’s Fixed Access Centre of Excellence team. With over 15 years of experience in the telecommunications domain, he has consistently driven innovation and excellence in the development and integration of Software-Defined Networking (SDN)-based control and management systems.
In recent years, Mayur has been at the forefront of Customer Premises Equipment (CPE) management, collaborating closely with leading vendors, strategic partners, and global standards organizations. His work focuses on shaping the evolution of management architectures and solutions that simplify and accelerate the adoption of cutting-edge technologies on CPE.
Optimizing FWA Deployments with Quality of Experience (QoE) Measures
Mobile operators are increasingly competing with fixed network providers in offering broadband services. Unlike fixed networks, Fixed Wireless Access (FWA) is more susceptible to Quality of Experience (QoE) degradation under increased load. This presentation will explore how continuous QoE measurement and application-aware QoE metrics can help MNOs maximize their FWA deployments.
Colin Grealish, Motive
Presented by: Colin Grealish, Product Director - Motive
Colin has been working for 40 years in Telecommunications Software Development for both small and large companies. For the last 25 years Colin has been working in Product Management for Device Management, founding several products covering Consumer, IoT and Home. All of them are still in service having made many millions in revenue. Colin lives in the UK and has a research degree from Oxford University.
Broadband Service Metrics - and Beyond
Computing and networking are now being combined and elevated to function as services delivery platforms. Operators need to fully grasp solutions for assuring, monitoring, and troubleshooting emerging services, including delivery across wireline and 5G/6G access networks, content origination, computing, sessions and delivered content quality. TR-499 was recently published; this identifies and categorizes metrics and methods of assuring broadband services delivery and end-to-end services quality. A wide range of services are encompassed, including broadband, entertainment and interactive video, XR, URLLC and AI as a service. QoS and QoE metrics are identified for each aspect of the service chain, from service origination, to network delivery, to user consumption. Service metrics are categorized into quality layers: Transaction quality, Content quality, Flow quality, and Network quality; with metrics grouped as common across many services. Related dimensions that accompany metrics, such as statistics and measurement methods are also comprehensively identified. TR-499 is a good start; however further exposition is needed to truly comprehend user-perceived experience. Additional services are emerging, such as interactive metaverse, self-driving traffic coordination and networked music composition, which involve experiences among multiple users and so engender multi-user services quality. New concepts can improve service quality, such as content-based networking and application-network integration. There are many aspects that influence perceived services quality, such as display size and mobility, and the impact of these on perceived services delivery over broadband should be understood. Tests should be developed for measuring the accuracy of broadband services QoE estimation and prediction algorithms.
Ken Kerpez, Futurewei
Presented by: Ken Kerpez, Principal Standards Guru - Futurewei
Dr. Kerpez received his Ph. D in EE communications from Cornell University in 1989. He worked at Bellcore and Telcordia, for 20 years, at ASSIA Inc. for 11 years, at DZS for three years and now he is delighted to be at Futurewei. Dr. Kerpez became an IEEE Fellow in 2004 for his contributions to broadband technology and standards. He has published one hundred papers and one thousand standards contributions. Dr. Kerpez has many years of experience researching and standardizing networks of all sorts, including broadband, fiber access, home networks, wireless systems, broadband service assurance, IP QoS, triple-play services, Wi-Fi and 5G, virtualization, AI in networks, and services quality.
FAN Intelligent Engine: the Key Enabler to End-to-End QoE
With more diversity in the broadband service, the quality on experience (QoE) from users are becoming more important and more differentiated. Network-as-a-Service (NaaS), with end-to-end QoE across multi-domain and multi-technologies, is now receiving great interests from network operators. The dynamic changes from network quality and service demand are creating great challenges for network management and operation.
The intelligence technologies, which learn from the network operation data, could be applied in the access and home networks for service quality assurance. Such solutions receive benefits from the statistics in the network and provide guidance in to various of functions such as network planning, operation, optimization and maintenance. Coordination from multiple technologies (PON, FTTR, Wi-Fi) is also emphasized. The presentation will be focusing on the value-add use cases, key enabler technology and architecture, together with standard progress and expectations.
Fan Xu, Huawei
Presented by: Fan Xu, Chief Architect for Optical Access Network - Huawei
Mr. Xu worked in product development of access network in Huawei for over 16 years. He is now the chief architect of optical access and home network, with professional skills and deep understanding of architecture & solution. Mr. Xu drives the Fibre-to-the-room solution and has been involved in the standard activities on the topics for broadband, home networks, QoE, WiFi.
An Empirical Study on the Effects of Network and Service Congestion on Perceived Applicaion Quality of Experience
New Requirement for End-to-End Quality of Experience in Fixed Networking
In this presentation, we first introduce the existing network quality evaluation system and the challenges it faces. Subsequently, we propose a new evaluation system based on QoE/CEI and outline the various tasks required to be undertaken by the Broadband Forum (BBF).
Ding Hai, China Unicom
Presented by: Ding Hai, Fixed Access Network and Home Networking Expert - China Unicom
Ding Hai is a technical expert in the fields of broadband access, home networking, and smart home innovation applications at China Unicom Group. Since 2008, he has been engaged in research on domestic and international standards and new technologies. He led China Unicom's FTTH construction and unified management project for home terminals, with his R&D achievements serving over 100 million users in the current network.Currently, he is driving the comprehensive deployment and application of FTTR terminals, management platforms, and intelligent operation and maintenance capabilities within China Unicom, providing high-quality services to 12 million FTTR users.
Since joining international standard organizations such as the Broadband Forum (BBF) and the International Telecommunication Union (ITU) in 2013, he has participated in the publication of over ten international standards including TR384, TR408, and G.sup.80, playing a significant role in fields such as BUS, SDN, ATA, and WWC. In particular, he has promoted the widespread application of the TR069 and TR398 standards in China, influencing the production, manufacturing, testing, and validation of tens of millions of terminals and chips. His efforts have also expanded the influence of the BBF in China.
Delivering Premium Based Services by an End-to-End Network Slicing Solution, Monetize the Network
In this presentation a solution to deliver premium based services, i.e. premium quality of experience, will be explained. This from a technical and business angle. How automation and autonomous network techniques are applied, and how we take first steps to autonomous networks (AN) as defined by tmforum Autonomous Networks (IG125x), applying all its key principles like cross-domain collaboration between autonomous domains, like to home domain, fixed access domain, and transport domain. This solution is also intent-based per IETF RFC 9315, with Intent-driven Ops as defined by tmforum AN, and interlock to BBF the TR-4xy series. This solution has been trialed in customer labs – see press release, and picked-up by telecoms.com, see link below as well. During this presentation we’ll explain the thought process behind this solution and its building, including its standard compliancy, and the way it leverages state-of-the-art concepts, including closed- and control-loop automation (CLA), AI-based traffic characterization, and device fingerprinting. All based on the “sense-think-act” paradigm adopted from robotics and automotive industries.
A virtual demo – based on a real end-to-end setup will be delivered.
Kurt Pynaert, Nokia
Presented by: Kurt Pynaert, Nokia Bell Labs Fellow, Lead Autonomous Networks, Head E2E AutoX Solutions & Innovations - Nokia
Kurt Pynaert is the head of end-to-end software defined access networks in Nokia.
He holds a master’s degree in electrical engineering, and is a Bell Labs Fellow.
After 30+ years in the industry, his career has come full circle – he started as a control and automation engineer, and now spends his days architecting and advocating closed-loop automation for the cloud era
Open Discussion across the Forum & Closing
Manuel Paul (Deutsche Telekom), Jonathan Newton (Vodafone) and Mauro Tilocca (FiberCop)